Feb 19, 2019 20:36
5 yrs ago
6 viewers *
French term

Macarons

French to English Marketing Tourism & Travel Wine and olive oils
This is regarding wine and olive oil competitions.
I assume médaille=medal
étiquette=label
macarons are circular and can be integrated digitally on label or printed on self-sticking paper.

 Le droit d’utilisation des médailles des concours des Œnologues de France ne donne, en aucun cas, le droit d’utiliser ou reproduire les marques propres aux concours (nom et logo), sauf autorisation expresse des Œnologues de France.
 Les modalités d’obtention des médailles sont régies par le règlement de chacun des concours.
Pour plus d’informations, le client peut consulter :
Le tarif des macarons est dégressif selon les quantités commandées en une seule fois et par vin ou produit médaillé.
Le tarif de base pour 1 000 macarons* est indiqué dans chacun des bons de commande et dans l’espace de commande en ligne.
Les prix sont exprimés en euros, toute taxe comprise au taux en vigueur le jour de la commande. Les frais de livraison sont indiqués au moment où le client passe la commande et avant validation de celle-ci.

Discussion

Tony M Feb 19, 2019:
@ Asker I suspect here that the 'médailles' are in fact the 'medallions' that are awarded to the wines ('Médaille d'or à Macon" etc.), and that the 'macarons' are the physical manifesttaions of these as stickers that are always added to the bottles separately.

Proposed translations

+1
14 mins
Selected

medallion

anything resembling a medal in form, used as an ornament, in a design, etc.
these are often used in labelling French wines and olive oils as an indication of quality
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4 KudoZ points awarded for this answer. Comment: "Thank you"
+4
1 hr

medal / award stickers

This is what they are (as Tony has indicated), and this is what they're called.

Here are some French pages with illustrations of "macarons":

"Commander des macarons"
Vous êtes médaillé au Concours de Bordeaux ? Félicitations !
Depuis 2014, le Concours de Bordeaux a sécurisé ses macarons."
https://www.concours-de-bordeaux.com/producteurs-vin/command...

"Sur la bouteille, l’obtention du label se manifeste par un macaron ou un étiquetage particulier."
You can see the roll of round stickers on a backing here.
https://www.leprogres.fr/rhone-69-edition-villefranche-et-be...

"Concours Mondial sees a remarkable increase in medal sticker orders
The Concours Mondial de Bruxelles (CMB) has reported a 20% rise in orders of medal sticker rolls in 2018 compared to the previous year.
“Medal stickers have a positive effect on both the consumer and the trade”, says Julia Kostadinova, a CMB panel member and editor in-chief of the Bulgarian magazine Divino. “People definitely pay attention to an award sticker. [...]""
https://concoursmondial.com/en/concours-mondial-sees-a-remar...

"Award stickers can make you think the wine tastes better"
https://www.stuff.co.nz/life-style/food-wine/food-news/10677...

"“I only ever buy a bottle of wine if it’s got a sticker on it”, explained a student in my wine class. [...] I read the sticker, “Supplied to the Graham Norton Show”. While that’s an endorsement of sorts it doesn’t give me quite the same reassurance as a gold medal sticker from a reputable wine competition or respected, independent wine critic."
https://www.therealreview.com/2013/06/01/bottle-stickers/

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Note added at 1 hr (2019-02-19 22:13:00 GMT)
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As you say, the médaille is the medal, but an order for 1000 "maracons" is not for 1000 medals or medallions but for 1000 medal stickers.

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Note added at 1 hr (2019-02-19 22:26:10 GMT)
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A "macaron" is not always a sticker; it can be a lapel button, but it usually is. It can be a car windscreen sticker.

"- Familier. Rosette d'une décoration ou insigne distinctif quelconque, de forme ronde, portés à la boutonnière.
- Familier. Vignette, insigne distinctifs de certaines professions, en particulier à caractère officiel ou administratif, que l'on appose sur le pare-brise d'une voiture.
- Vignette autocollante à caractère publicitaire, que l'on colle sur une surface (vitre, voiture)."
https://www.larousse.fr/dictionnaires/francais/macaron/48290...

And it isn't always an award or medal sticker (like the Bordeaux ones in my first reference):

"Les Professionnels du Liège annoncent le lancement d'un macaron spécifique apposé sur le devant d'une bouteille de vin fermée par un bouchon en liège. "
https://www.ladepeche.fr/article/2010/10/14/927390-macaron-s...

However, in your case it must be a medal sticker: a representation of the medal in the form of a (round) sticker to be stuck on the bottle.
Peer comment(s):

agree James A. Walsh : Gets my vote!
4 mins
Many thanks, James ;-)
agree AllegroTrans : Yes, well demonstrated with the illustrations
2 hrs
Thanks, Chris!
agree katsy
17 hrs
Thanks, katsy :-)
agree Michele Fauble
1 day 21 hrs
Thanks, Michele :-)
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3 days 1 hr

foil labels and stickers

See the reference and check out "foil" as this word is used on many sites for "macaron", often as "hot stamping foil"
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