BTPN A:
Banking for the Bottom of the Pyramid in Indonesia
by R. Ryan Nelson, Carl P. Zeithaml, Gardner Bell

Product Type: Case Publication Date: 04/2013 Product ID#: 1-429-330 Length: 20pages
Core Disciplines: Base of the Pyramid; Emerging and Developing Economies; Entrepreneurship & Innovation; Social Enterprise (Social Entrepreneurship); Strategy & Management

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DESCRIPTION: First Place Winner - 2013 NextBillion Case Writing Competition. BTPN is a mid-size bank in Indonesia with a successful business model that also creates positive social change (following its mission to “Do Good and Do Well”). The Bank’s president, Jerry Ng, is faced with the dilemma of how to grow the business: Should BTPN expand its micro-lending to include the productive poor at the Bottom of the Pyramid (BoP)? The decision should be based on a comprehensive understanding of BTPN’s environment, business model, strategy, and systems; while considering the feasibility of execution.

http://wdi-publishing.com/casedetail.aspx?cid=1429330

http://di.dk/sitecollectionDocuments/shop/workingwiththe.pdf

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Note added at 15 mins (2016-08-31 11:05:41 GMT)
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The bottom of the pyramid (BOP) constitutes the market made up by the world's poorest people, i.e. people living on less than two USD per day mainly in Africa, Eastern europe, Latin America and Asia.

=рынок самых бедных людей в мире, то есть людей, живущих менее чем на два доллара в день, главным образом в Африке, Восточной Европе, Латинской Америке и Азии

2 – В поисках результатов - Ladislau Dowbor
dowbor.org/blog/wp-content/uploads/2013/01/13-DemoEco-RUSSO.doc
2013. jan. 13. - Человек в основе экономической пирамиды (Base Of the Pyramid – BOP), все те, чей ... Сегодня население мира составляет 7 млрд. человек, а его размеры ..... Это изменение выражается в утрате со стороны рынка его базовой ...... а увеличение доходов самых бедных, которые потребляют.

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Note added at 1 day21 hrs (2016-09-02 07:51:47 GMT) Post-grading
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Cпасибо большое!