English to Swedish Social Sciences Psychology

It seems the noun "priming" is used in Swedish, but how to translate the verb?

Sample sentences:
A very good example of how **priming** can affect you can be found in a casino. The colours, the design, the lack of clocks, the sounds are meticulously planned to keep you there and for you to spend your money. The same applies to shopping centres; merchandise is carefully positioned to **prime** your unconscious to behave recklessly by buying things you most likely do not need.