ProZ.com translation contests »
Benevolent deception: "The placebo button effect"

Preparing
Submission phase  
Feb 13 '19Feb 27 '19
Hybrid phase  
Feb 27 '19Mar 14 '19
Finals phase  
Mar 19 '19Apr 5 '19

About the Submission phase

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Source text

The following are the source texts for this edition of the ProZ.com translation contests. Contest participants are given the opportunity to submit translations of these texts into the languages of their choice. If three or more translators translate a text into a given language, the contest is "on" in that language pair. To learn more about the source texts, see the "About the source text" section below.
English
– From "The pros and cons of placebo buttons," The Economist
Over the course of many years, without making any great fuss about it, the authorities in New York disabled most of the control buttons that once operated pedestrian-crossing lights in the city. Computerised timers, they had decided, almost always worked better. By 2004, fewer than 750 of 3,250 such buttons remained functional. The city government did not, however, take the disabled buttons away—beckoning countless fingers to futile pressing.

Initially, the buttons survived because of the cost of removing them. But it turned out that even inoperative buttons serve a purpose. Pedestrians who press a button are less likely to cross before the green man appears, says Tal Oron-Gilad of Ben-Gurion University of the Negev, in Israel. Having studied behaviour at crossings, she notes that people more readily obey a system which purports to heed their input.

Inoperative buttons produce placebo effects of this sort because people like an impression of control over systems they are using, says Eytan Adar, an expert on human-computer interaction at the University of Michigan, Ann Arbor. Dr Adar notes that his students commonly design software with a clickable “save” button that has no role other than to reassure those users who are unaware that their keystrokes are saved automatically anyway. Think of it, he says, as a touch of benevolent deception to counter the inherent coldness of the machine world.

That is one view. But, at road crossings at least, placebo buttons may also have a darker side. Ralf Risser, head of FACTUM, a Viennese institute that studies psychological factors in traffic systems, reckons that pedestrians’ awareness of their existence, and consequent resentment at the deception, now outweighs the benefits.

About the source text

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