苹果iOS翻译第二弹

Loise wrote:

根据我翻译广告类文本的经验，一些客户要的不是翻译，而是创意，文案形式不但要完全贴近本地市场，有如本地广告人说出的话一样，而且文字要有高度吸引力。

我开始翻译广告体的时候，一个客户批评我的翻译太中规中矩，不够大胆，那个客户要我放手去写文案，原文内容只是参考用的，不要拘泥于原文的内容。后来我给了他跟原文本意不太相关的文本，客户就欣然接受了。

还有一位客户给了一个旅游文本，原文里有几段对旅游地的描述，对每个风景特点、本地活动都是用一、两个单词来概括。起初我也是直接翻了这些连续的单词，如市场、美食、风景秀丽、景色宜人、冬暖夏凉等一连串文字，客户退回了我的译文，说这简直是机器翻译。后来我把每一个单词都变成一段描述，把一个原文单词变成好几句话，凭着自己的想象酌量加油添醋，才让客户接受了。

因此，翻译广告、推销类的文本时，客户要的东西，不见得是符合原文本意的“好译文”。译者认定的好译文，未必是客户想要的文本。

jim summer wrote:




我这几年也没少翻译广告方案类的产品，有幸学习到了一些高手的译文，如之前得到的拉尔夫劳伦服装产品的翻译参考稿。现贡献一段我觉得翻译得很有创意的几小段：

HOLIDAY: LOFT PARTY/ HOLIDAY RANCH– 10/15 Start Ship
DENIM & SUPPLYMW- CONCEPT OVERVIEW

假日系列：LOFT PARTY/HOLIDAY RANCH – 10月15日开始交付
DENIM & SUPPLY男装- 理念概述

Loft Party warehouse party in BK where only the cool
kids are invited.Where the guys are friends with Jay-Z!

Loft Party布鲁克林仓库热舞派对——型男潮男的聚集地， “嘻哈迷”的朝圣地！

only the cool kids are invited.Where the guys are friends with Jay-Z"型男潮男的聚集地， “嘻哈迷”的朝圣地！"
觉得这一句翻译得真是出彩！！！

再发一句接上面内容的：

Holiday Ranch Originally dubbed as the ‘Black Flag’ group for our one of a kind, irreverent patches, this is how D&S dresses up for the Holidays.

Holiday Ranch最初是我们独一无二的“黑旗”摇滚风系列，主打风格狂放不羁的拼贴元素，呈现重金属双面
人假日风格的潮酷范儿。

[Edited at 2014-06-15 13:10 GMT]

QHE wrote:

受Fargoer 和 Yuliang 的启发，也想出一个：

开发者的新世界
拥有者的极乐园

其实，也不能小看苹果中国和香港网站的“翻译”；也说不定那是他们“Cultural marketing ”的策略。


[Edited at 2014-06-15 13:23 GMT]

QHE wrote:

受Fargoer 和 Yuliang 的启发，也想出一个：

开发者的新世界
拥有者的极乐园

其实，也不能小看苹果中国和香港网站的“翻译”；也说不定那是他们“Cultural marketing ”的策略。


[Edited at 2014-06-15 13:23 GMT]

wherestip wrote:

iOS8 will be released in the Fall of 2014. So the developers are getting their hands on the Beta version sometime soon after the announcement - which has already happened. They'll have a full 4 to 6 months to play and tinker with the development tools, debuggers, aids, etc. before the rest of the consumers, i.e., everyone else, get their hands on it.

jim summer wrote:




开发者鼎力钜献
使用者饕餮盛宴

jim summer wrote:




开发者鼎力钜献
使用者饕餮盛宴

Loise wrote:



我觉得翻译广告文案要掌握几个关键词，才不会离原文太远，变得不伦不类，而这里的关键词就是那个“大”字及开发者、使用者（开发者外的普通人）。“钜”献、“盛”宴两个词精彩地表达了“大”的概念！

The Software Development Kit for iPhone OS was announced at the iPhone Software Roadmap event on March 6, 2008. The SDK allows developers running Mac OS X 10.5.4 or higher on an Intel Mac to create applications using Xcode that will natively run on the iPhone, iPod Touch and iPad. A beta version was released after the event and a final version was released in July 2008 alongside the iPhone 3G.[33] As of March 2014, the latest iOS SDK is for iOS 7.0.[34]

This major Roadmap event (coupled with a large distribution program for 3rd-party developers), later became known as the iPhone Developer Program, which currently offers two distribution tracks for 3rd-party developers: Standard, and Enterprise.[35]

Applications distributed through the standard program can be sold exclusively through the iTunes Store on Mac and Windows, or on the App Store on the iPhone, iPod Touch, and iPad.[35] Developers who publish their applications on the App Store will receive 70 percent of sales revenue, and will not have to pay any distribution costs for the application. However, an annual fee is required to use the iPhone SDK and upload applications to the store.[33]

Applications developed through the enterprise program, officially the "iOS Developer Enterprise Program" (iDEP), are exclusively for institutional use and do not get published on the App Store. This allows corporations, non-profits and government agencies to develop proprietary "in-house" applications not for public release.[35] The enterprise program was updated September 14, 2010, to allow any organization with a DUNS number to join. Prior to this date, only organizations with 500 or more employees could join the enterprise program.

To run an application on the iPhone, the application must be signed. This signed certificate is only granted by Apple after the developer has first developed the software through either the US$99/year Standard package or the US$299/year Enterprise package with the iOS SDK.[33]