Glossary entry (derived from question below)
English term or phrase:
Split Run
Arabic translation:
نشـر مزدوج أو متوازٍ، نشـر مُقارَن، نشـر متعدد للمقارنة
Added to glossary by
Amer al-Azem
Dec 1, 2002 07:29
21 yrs ago
1 viewer *
English term
Split Run
English to Arabic
Marketing
Advertising / Public Relations
A scheduling technique whereby two different pieces of copy are run in the circulation of a publication with no one reader receiving both advertisements.
Proposed translations
(Arabic)
5 +1 | نشـر مزدوج أو متوازٍ، نشـر مُقارَن، نشـر متعدد للمقارنة | Fuad Yahya |
4 | طبعة واحدة باعلانات مختلفة | Sami Khamou |
Change log
Feb 8, 2006 20:31: Fuad Yahya changed "Field (specific)" from "Media / Multimedia" to "Advertising / Public Relations" , "Field (write-in)" from "Media" to "(none)"
Feb 8, 2006 20:31: Fuad Yahya changed "Level" from "Non-PRO" to "PRO"
Proposed translations
+1
9 hrs
Selected
نشـر مزدوج أو متوازٍ، نشـر مُقارَن، نشـر متعدد للمقارنة
This question was posted on September 24, 2002. The definition provided was fuller and clearer:
"Two or more different ads from the same advertiser running simultaneously and in similar positions in different copies of the same publication. Used to test and compare responses from different sections or days."
In addition to my suggestions, Muhammad suggested the following:
نشر اكثر من صيغة او شكل لنفس الاعلان في مجلة او جريدة
عرض صيغ مختلفة لنفس الدعاية في مجلة او جريدة
نشر اكثر من اعلان لنفس المنتج في عدد واحد من مجلة او جريدة
Muhammad's answers were selected.
Fuad
"Two or more different ads from the same advertiser running simultaneously and in similar positions in different copies of the same publication. Used to test and compare responses from different sections or days."
In addition to my suggestions, Muhammad suggested the following:
نشر اكثر من صيغة او شكل لنفس الاعلان في مجلة او جريدة
عرض صيغ مختلفة لنفس الدعاية في مجلة او جريدة
نشر اكثر من اعلان لنفس المنتج في عدد واحد من مجلة او جريدة
Muhammad's answers were selected.
Fuad
4 KudoZ points awarded for this answer.
7 hrs
طبعة واحدة باعلانات مختلفة
طبعة مجزأة اعلاناتها
طبعة مشطورة الاعلانات
طبعة مشطورة الاعلانات
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