SR - жиг
EN - trade mark
http://prevodjenje.seio.gov.rs/evronim/

SR - бренд
SR - робна марка
EN - brand
http://prevodjenje.seio.gov.rs/evronim/

The registered trademark of the brand can be considered as intellectual property
https://www.dentonspensions.co.uk/Site-assets/Documents/Case...

Secret Sales admitted that it has infringed the brand’s trademark rights by offering the products and agreed to pay damages and legal costs to Fred Perry and not to sell such items in the future.
http://www.retailgazette.co.uk/blog/2013/05/21433-fred-perry...

14. In Australia’s view, the EC’s attempts to suggest that Article 14.3 of the Regulation does what the EC says it does is an implicit admission by the EC that nowhere else does the Regulation even attempt to provide trademark right holders with the rights required to have been granted to them under TRIPS
Article 16.1.
Further, to the extent to which the Article 15 decision-making process constitutes the initial and only means through which a trademark right holder can seek to exercise the trademark rights required to have been granted under TRIPS Article 16.1, the EC measure:
http://dfat.gov.au/international-relations/international-org...

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Note added at 1 hr (2015-09-01 14:12:50 GMT)
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SR - носилац права
EN - holder of right
EN - right holder
http://prevodjenje.seio.gov.rs/evronim/

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Note added at 23 hrs (2015-09-02 12:08:15 GMT)
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What's the Difference between a Trademark and a Brand?
We often hear the term "brand" used interchangeably with the term "trademark". But there is a legal difference between the two words. A trademark is a mark that legally represents something, usually a business, by their goods or services. A brand name, however, is the name that a business chooses for one of their products. A brand identifies a specific product or name of a company. A "Trademark" includes any device, brand, make, label, name, signature, word, letter, numerical, shape of goods, packaging, color or combination of colors, smell, sound, movement or any combination thereof which is capable of distinguishing goods and services of one business from those of others.
http://www.citadelpatentlaw.com/Vigilance-Blog/2013/April/Wh...

Difference Between Brand and Trademark
Brand vs Trademark
It is commonly seen that people remain confused between brand and trademark of a company. The two concepts, despite many similarities have different purposes and nature that people either overlook, or are not aware of. Using them interchangeably as if the two were synonyms is a big mistake that many people commit, but this is perhaps because of the fact that all trademarks are brands, whereas not all brands are trademarks. In this article, differences between the two concepts will be highlighted for the benefit of those who fumble between them.
http://www.differencebetween.com/difference-between-brand-an...